The three S’s – user friendliness, sociability, and protection – are a great foundation for any dating site. So why does it feel like a lot of internet sites are mysteriously missing all of them using their business ideas?
Submit LikeBright, another dating internet site launched in Seattle whose goal is to purge deception from internet dating world. It really is a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined in order to meet milfy it. The trio came across while studying at Harvard, and made a decision to receive LikeBright this season within the TechStars, a business that phone calls it self the “number 1 startup accelerator worldwide,” system in Seattle.
Their purpose, as explained to Aislyn Green of TechFlash.com, isn’t difficult: “LikeBright is actually a TechStars Seattle startup working to generate matchmaking easy, personal and not harmful to women.” Ladies every-where – and plenty of males – complain concerning the diminished confidence and widespread lying that troubles online dating sites. For most, its come to be these types of problematic that they’ve given up on online dating completely in favor of time for the traditional methods of matchmaking they’d once rejected, like satisfying through friends or at personal events. LikeBright is designed to combat this issue by “developing a dating layer on Twitter to aid women fulfill people through the men and women they trust.”
The inspiration for LikeBright originated in personal experience. Sonya was actually pushed by a desire to assist the girl female buddies navigate the sometimes-dangerous field of online dating, and wished to place focus on the problems, often overlooked, that women worry about when considering searching for love on the web. Ron, a regular tourist, was stimulated generate a site that met their nomadic requirements, and Nick learned with the worth of meeting a night out together through some one you count on whenever a female buddy introduced him to their gf.
Before making this site, the trio conducted 50 live interviews with women who wanted to share their unique encounters with online dating sites. The answers they obtained ranged from hilarious to the horrifying, like “Everything appeared great. Right after which he questioned myself basically smoked meth” and “He was 11 and I was required to drive him home. He previously walked entirely anywhere.” Determined the globe lacked a dating website that throws women initially, LikeBright was created.
LikeBright is actually devoted to generating a host constructed on the 3 S’s. Joining this site is simple: it can take 30 seconds to join up via Twitter Connect. The site encourages sociability by providing people a social context your singles they see and letting them interact with buddies – affixed or not – on the website. And it’s really secure: ladies can use LikeBright anonymously, and each and every guy on the internet site is actually vouched for.
