Give Langston: Celebrating 15 Years of Greatness at eHarmony

The 411: Through his love and determination, not to mention 15 years of dedication, Grant Langston provides starred a substantial part when making eHarmony the net relationship powerhouse truly nowadays. 

Raising right up in Hartselle, Alabama, give Langston never ever imagined which he would work at an on-line matchmaking company, let alone the most significant one out of the whole world, but sometimes greatness will come where and when you least anticipate it.

That greatness began for the late ’90s when Langston chose to simply take the possibility on a then-startup known as eHarmony, utilizing the intention of doing advertising content material just for half a year.

Significantly more than 10 years later on, Langston remains at eHarmony and is also in the same manner focused on improving the organization succeed as he was actually from time one.

The renaissance man of eHarmony

Although Langston’s current name is Vice President of Brand promotion, he is held numerous roles at organization because of the collaborative environment.

From writing content, to operating social media marketing, to advertising new services, to beginning eHarmony’s on the web journal, to assisting with support service, placing their all inside work features usually are available very first.

“it has been an evolving role, but In my opinion at each and every turn, the alterations made sense,” he mentioned. “today I feel like i am a part of every section of the business, and that is already been ideal for me personally.”

Having launched in 2000 with a medical way of coordinating, eHarmony is called among very first web sites to alter individuals presumptions that online dating is actually for hookups, but Langston is actually more moderate about his individual contributions, particularly when you are looking for local women at their part in humanizing the brand.

“We usually wish to get all of our tasks severely — what we should’re carrying out in regards to our people — but we don’t desire to simply take ourselves also severely,” he said. “once I took over imaginative brand name positioning, one of the primary things I wanted to accomplish was actually brighten circumstances upwards. The message is still equivalent, because our prices will still be exactly the same, but we simply want to address it with some wink and a smile.”

Their contagious passion for life

Not only is actually Langston excited about exactly what the guy does at eHarmony, but he is in addition excited about his interests and household life, along with bringing an imaginative nature to everything he really does, whether it’s playing within his Americana group (their new record is released March 23!), going to the playground together with his spouse and kids or introducing an innovative new venture at the job.

“i do believe becoming a musician is a very important element of my personal job here at eHarmony,” the guy said. “basically need certainly to compose a song and that I need resolve a work problem and I also experience this or that, the imaginative energy that becomes everything done feels as though the exact same thing.”

And relating to Langston, almost everything really does drop to balance.

“I’m aware that a life definitely too unbalanced in one region isn’t will be much enjoyable,” he mentioned. “I can’t place that stuff on a shelf but still be give. I’d like my personal young ones to know me personally rather than some pale version of me, so it’s important for us to hold situations in play that I’m excited about.”

Precisely what the after that 15 years hold

Being with eHarmony for more than ten years, Langston understands what works and precisely what doesn’t, which is why the group will stay doing what they do most readily useful — merely better as daily, week, month and season passes!

For this season, two large projects tend to be:

Ph.D.s, psychologists or MFTs

But for Langston, it really is more than simply generating the funnest product or going combined with the most recent craze. It is more about the effectiveness of the coordinating.

“What we do inside organization is vital. We are placing people with each other … of course you are not carrying out that in a fashion that’s helping them, you’re having a fairly bad effect,” the guy stated. “We believe how to create news and the best way to have a much better company is to help individuals more, and simplest way we are able to assist them to is provide them with better suits.”

I believe Langston would go along with myself once I say I can’t wait observe just what subsequent 15 years hold.